Website Redesign

Set measurable goals using the benchmark as a target. Some objectives might be:

• Increase site traffic by a specific amount by a target date
• Increase time on site
• Reduce the bounce rate
• Increase number of leads
• Improve SEO rankings for specific key phrase

Analyze Your Competition

Remember, your competition is on page one for your valued key phrases, it is not necessarily the guy down the street. Once we audit your competitors’ websites and yours, we create an action list of what areas we can improve and what we can do better than your competitors.

Describe the personas of your target audience.

Understanding your target audience helps you target your content to their needs with solutions to their problems & aspirations. This is  where you start to build “solutions-first” marketing. Download our Buyer’s template to help you better define the personas of your target audience.

Inventory Your Digital Assets

• Most shared or viewed content
• Most trafficked pages
• Best performing keywords you rank for and their associated pages
• Number of inbound links to individual pages

Determine how you can repurpose existing digital assets and what new ones you need to create. Understanding your buyer personas will help here. Target your content to their needs with solutions to their problems & aspirations for “solutions-first” marketing.

Download our Buyer’s template to help you better define the personas of your target audience.

Redesign your site around target audiences.

If you are ‘old school’ your current site is probably ‘corporate jargon’ which is a turn off for today’s audience. Your website is not just about you. Your visitors want to know what’s in it for them. Speak to them in their language with content that has value for them. Our guide for charting buyer personas will help with this process.

Apply our Search Engine Optimization strategies.

Many of our website redesign projects have been sites that were not optimized at all. If your current website was built more than four years ago it most certainly will not reflect today’s algorithms, optimization best practices and current keyword usage. Your current site may even be penalized. To understand algorithm changes over the last three years, read the Google update descriptions on our SEO page.

Create call-to-action triggers on every page.

Each call-to-action will connect visitors to one of the three stages their buyers journey. Visit our Lead Generation page to learn more about

Create an ongoing content strategy.

This strategy is especially important if you are adding Social to your internet marketing mix. Google algorithms reward fresh, original content. A site always benefits from a blog. In the least consider adding more pages on a timely schedule.

The final step is Post Design Metrics.

See how well the redesign performs by using the same measuring tools that we used to create a benchmark.