Website Design

Anyone can build a Website so why use professionals like us?

The short answer is — because we are marketers who happen to know how to design a website that turns visitors into customers. Website design is not just esthetics; it is a science. Usability studies have determined the most effective elements and their placement.

Here are just some of the many considerations for website design and usability.

1) Where do your eyes go first?

You have 2 seconds to hook the visitor. Make sure the first thing they see is something interesting enough to keep their attention.

2) Do you know your audience and their needs?

If you can’t prove you understand their problems and provide solutions, they will leave to find a company that will.

3) Can they easily find the benefits of the product or service?

A visitor wants to learn as much as possible — fast.

4) Does your visitor know right away what the website is about?

Again, you have limited time to get your message across. If there are too many distractions, a site visitor may not ever know what you are selling.

5) Is the important information “above the fold?”

Most site visitors want to know the details without doing a lot of work. If they have to scroll down to find the main idea, they will likely leave earlier than you’d like.

The criteria that guide our website design success.

#1 Clear Branding
#2 Easy Navigation
#3 Know Your Prospects
#4 Repurpose Assets
#5 Original Content
#6 Use A Call-To-Action
#7 Optimize For Search
#8 On-going Marketing Strategy

Clarity of branding, messaging, and unique value proposition will provide consistency across the entire website. Visitors should immediately understand what you do & how it relates to them.


Easy navigation offers visitors clear and limited choices. If they can’t find their way around easily, they will leave quickly.

Describe your target audience. Clearly define what their needs are to determine the solutions you can offer them. Download our guide for charting buyer personas to help with this process.

Inventory your assets. Assets are brochures and all the written marketing materials your company uses. We repurpose these for content on your web pages and digital resources you can offer visitors.

Content is more than text. Using different forms of content will create an engaging content-rich experience. Original Content is critical for SEO.

Include a call-to-action on every page. CTAs are an opportunity to convert visitors into leads. The CTA might be useful information a visitor can download. An added benefit of useful offers is they are shareable, extend your reach, and keep you top-of-mind.

Optimize for search using Google best practices. To make all this work prospects need to find your website.

Create an on-going content strategy. Read our page about Internet Marketing for guidance and download our Roadmap for Internet Marketing.

Wow, in all those words I did not mention layout or design. I hope you figured out website design is not just about how your site looks, but rather how well it works.

But we love design, and we develop every website  in collaboration with our client. The end product is a reflection of their taste and brand image. Yep, it’s a team effort as is all our work.

If you are ready to start your first website design project or need a website redesign, the team at Imagine, Inc. can get you on track quickly. Call us at 954.257.7066 to get started now. For a quick overview of how to achieve website success download our 21 Tips to Website Design Success.

Unlike website redesign, design starts with a clean slate. The development process is similar but without a performance history. A call or text to 954-257-7066 will start our collaboration today, or use the contact form to schedule a date and time.

We needed a website to set us apart from all the plumbers in town, and it had to measure up to our wild logo. Imagine, Inc. produced our first website with flying colors, including writing useful, accurate service information. The site had served us well, bringing lots of business to the point that we no longer needed it. Thanks to Bonnie for building our brand.
~ Joe Morisseau

We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.


Phone: 954-257-7066

Want to talk shop, or get straight to business? Give us a call or send us a text message. We love to learn about your business.


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