Search Optimization Strategy

Our strategy for optimal
SERP placement.

We first research your competition so we can determine how you can do it better. Our audit looks at competitors’ online presence and analyzes how well they are optimized and employ keywords. We look at their content — how much they have, how well it is presented, and how does that content relate to their success? We also look at their incoming links, blog, and social participation because these influence search engine results placement.

From this audit, we can show you what the competition is doing to get good search engine results placement (SERP). With this information, we chart a course to give our clients a competitive advantage in every category, from layout, images, and content to blogs and links.

Every business is unique, and your success is based on our working effectively with those elements that make you stand apart. We appreciate how you are different and use our skills to show your prospective customers how it is you who can best serve them.

Search Optimization Strategy Supported with a Plan

An SEO strategy sets a campaign’s overall direction and guidelines. The SEO plan is a detailed roadmap that outlines specific tactics and actions to implement the strategy.

The strategy focuses on high-level decisions and goals. At the same time, the plan provides the tactical details for execution, breaking down the strategy into actionable steps and timelines. Both the strategy and plan are essential components of a comprehensive SEO approach.

The framework of a Search Optimization plan typically consists of the following key components:

  • Goals and Objectives
  • Target Audience and Keyword Research
  • On-Page Optimization
  • Technical SEO
  • Content Strategy
  • Link Building Strategy
  • Local SEO Strategy (if applicable)
  • Performance Tracking and Analytics
  • Timeline and Milestones (specific tasks, deadlines, and milestones)
  • Reporting and Evaluation

This framework may vary depending on your website or business’s needs and goals. Customizing the plan to suit your unique requirements and regularly updating it as needed based on data-driven insights and industry changes is essential.

1) Develop a clear SEO strategy.

Identify your target audience, research keywords, and establish a content strategy that aligns with your business goals.

2) Develop a comprehensive SEO plan.

Before starting any SEO campaign, create a plan that outlines your goals, target audience, and key performance indicators (KPIs). A plan will help you stay focused and measure your progress.

3) Conduct a thorough website audit.

Evaluate your website’s current SEO status and identify areas for improvement. The audit includes analyzing your website’s content, structure, and technical performance.

12 SEO Strategy Plan Elements

#1 Technical SEO
#2 Keyword Research
#3 Long-tail Keywords
#4 Link Building
#5 Local SEO
#6 High-quality Content
#7 Semantic Relevance
#8 User Experience
#9 Leverage Social Media
#10 Monitor Results
#11 Mobile Optimization
#12 Indexing & Accessibility

Technically optimization includes your website’s URL structure and schema markup. Google provides specific guidelines on how to build a quality site along with the standards they define as quality. Since our information is not a primer on ‘how-to,’ know we employ Google optimization implementation guidelines which include:

  • Use meta tags in the site’s structure, including page titles, alt tags, folder, and image names, and internal linking structure for targeted keywords.
  • On-page optimization with properly structured copy content using keywords in H1 & H2 tags in headlines and body text.

Identify and target relevant keywords related to your business, product, or service. We use more than 20 keyword research tools to find profitable keywords with high search volume and low competition.

Target long-tail keywords that are more specific and less competitive. Long-tail keywords will help you attract more qualified traffic and improve your conversion rates.


Focus on building high-quality backlinks from authoritative websites in your industry. Quality backlinks will improve your website’s domain authority and increase your search engine rankings. Focus on building natural links through guest blogging, social media marketing, and other off-site outreach activities.

Optimize your website for local search by listing your business on Google Business Profile (formally Google My Business), Yelp, and other local directories. Optimize your website for local keywords and create local content.

Create high-quality, relevant, engaging content that resonates with your target audience. Use blogs, videos, infographics, and other types of content to attract and engage your audience.

SEO criteria are changing every day. The use of crucial phrases is only one element of SEO. Search engines and people must understand what the site is about concerning real-world things.

Performance and site speed are factors in Google SERP affecting user experience. Provide a user-friendly website that loads quickly, is easy to navigate, and provides high-quality content that meets the needs of your target audience. Performance optimization will improve user engagement, reduce bounce rates, and increase time on site.

“Social currency” is a factor in your SERP. Build a robust online reputation by encouraging positive reviews and feedback from customers, responding to negative feedback promptly, and engaging with your audience where they hang out.

Continuously monitor your SEO performance using tools like Google Analytics for tracking website traffic, user behavior, and other vital metrics. Analyze the data regularly to identify areas for improvement and adjust your SEO strategy accordingly. Monitoring is critical for your rankings, which can drop after another Google update or if your competitors outrank you. Spoiler alert: this is happening all the time.

Optimize your website for mobile devices, which now dominate access to the internet. Google optimization standards are now based on mobile.

As website developers, we look at a website from the search engine point of view. If the search engines can’t access, crawl and index a site, the best search engine optimization (SEO) will not matter. Although this seems like a no-brainer, we’ve seen accessibility turned off on some websites.

Does your website place well in SERPs?
If not we can show you why with our Free Competitor Website Audit. Let’s discover how you can turn visitors into customers with proven strategies. Call or text us at 954-257-7066. If you prefer, we’ll call you; use the contact form to schedule a day and time.

My first website didn’t live up to the designers promises. A buddy suggested I talk with Bonnie at Imagine, Inc. saying she coud fix it. She had to redesign the site because there was little to work with. The redesign included extensive search optimization which resulted in tons of business.
~ Asiel Caprera

We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.


Phone: 954-257-7066

Want to talk shop, or get straight to business? Give us a call or send us a text message. We love to learn about your business.


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