What Is Lead Generation?
Internet marketing lead generation is a way of warming up prospects to your business by offering them useful content and problem-solving resources. When a prospect becomes naturally interested in your company, you can create a path to eventual purchase.
Traditionally a lead might be a qualified referral or someone you pitched at a trade show. On a larger scale, there are specialized services that create lead lists by mining telephone or internet directories.
Imagine, Inc. can turn your website into a lead generating machine. Yes, your website can work for you and Imagine, Inc. has the tactics in place to make that happen. Our process builds your e-mail list of warm prospects who look forward to your content. Email is one of the most powerful tools for lead nurturing.
Marketing Offers Mapped
To The Sales Cycle
1) Offer Great Content
The key to all internet marketing starts with content creation. When you create targeted content that answers your prospects questions or solve their problems, it produces multiple results.
- Great content positions your company as an authority
- Fun or useful content is highly sharable in a public arena
- Targeted content is a magnet for lead generation
2) Content Distribution
Distribution in different social platforms is necessary to inform prospects where they will find your valuable resources. Our page about social marketing will help you determine where your prospects hang out and where you need to participate.
The Mechanics of Lead Generation
An OFFER is a piece of content that has a high perceived value. These include ebooks, white papers, free consultation, coupons, and product demos.
A Call-To-Action is either a text, an image, or a button that links directly to a landing page where people can read and download your offer.
A Landing Page, unlike normal website pages, is a sophisticated page that contains information about one particular offer, and a link to the form to download that offer.
You can’t capture leads without forms. A form will collect visitor contact information in exchange for the offer. You can now use the contact information for a lead generation campaign.
We suspect many of you have participated in a similar process. The infographic above describes the following steps:
1) When a Web visitor clicks the button, they are taken to a landing page that shows a graphic of the resource and a brief description of it’s benefits. The resource has to have enough value for the visitor to give their contact information which is needed to receive the offer.
2) Contact information is automatically added to your email list in your email hosting account.
3) Now you have a lead that you can nurture with an email marketing campaign.
Your website is a platform for the lead generation process. The purpose of your Social activity is to drive prospects to your website so your content on social will be crafted to accomplish that. Every page on your site should have a clear call to action (usually in the form of a download button) for each offer that addresses a stage of the buying cycle.
The team at Imagine, Inc. can guide you through each stage of your internet marketing strategy, or we can implement part of it, or implement all of it. Let’s get to know each other and see what works for your business. Call us today at 954.257.7066.
If your company is considering a website redesign keep in mind you don’t attack all the stages at once. You might do some of them in-house then call us in to refine, design and execute. Call us now at 954.257.7066 and let us help you evaluate where you are with a benchmark website audit. If you prefer we call you, schedule a day and time using the contact form .
Imagine, Inc. designed my two websites eight years ago. The concepts and designs are still fresh and on target for my unique psychology practice. We are now redesigning both websites into one site for stronger SEO using advances in technology. I couldn’t be happier with their collaborative style of development.
~ Pamela Morgan
We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.
Want to talk shop, or get straight to business? Give us a call or send us a text message. We love to learn about your business.