‘WHERE’ Is About Video Distribution

It goes without saying, video on a website is a must for engagement and conversion. Video Marketing, like Blog Marketing, should be created and distributed according to a strategic editorial calendar. Video content creation has a multitude of process and production challenges outside of general content publishing. If you are a beginner in video production, Imagine, Inc. can help you and your marketing department shorten the learning curve, or we can produce a whole Video Marketing program for you.

Social Video Tactics

Just like every other aspect of marketing, your video content and distribution should be driven by business goals and the profile of your target audience. The primary tactic should be adapting or creating a video that fits in with the personality of each platform. Sometimes just editing clips from longer videos will suit another audience.

In all cases, social videos should be teasers to drive traffic to the company Website. Create fun, short, silent, autoplay videos for leisurely browsing. Treat videos the same way you do any other visual content. Experiment with simple video tools like a smart phone. An overly polished video can feel out of place on social platforms.

Teaser videos should send viewers to the longer video on a company web site where you have control over their viewing experience free from the surrounding distractions of Social.

Where does YouTube fit into your strategy? YouTube is useful as a free hosting platform and if your videos demonstrate your product they will fit right into YouTube's educational library.

If you’re ready to get onboard with video, call us now at 954.257.7066 and let us help you get your video to market easily and quickly.

We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.

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