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What is search engine optimization?

Simply put, it is a process for preparing a website to be recognized by search engines as having the most relevant answers to specific search queries (people use keyword phrases in their search). The job of search engines is to provide the best information to people. Your information has to pass through robots (or spiders) who scan it using a complex formula of computer-based rules to determine what your page is about. Our job is to make things easy for the robots to meet their ‘good content’ criteria that will give you better page placement then your competition.

An Imagine, Inc. customized keyword strategy produces a competitive  advantage in search engine results placement.

On-site Search Engine Optimization (SEO) & Off-site SEO

On-site SEO and off-site SEO are the two primary types of search engine optimization:
• On-site SEO is optimization within the text on the page and in the structure of the site.
• Off-site SEO is optimizing the rest of your web presence in social media, blogging, directories, etc. The Off-site SEO is the primary vehicle for driving traffic to your website. Social media platforms have become an influencing factor in search engine results placement (SERP) and should be part of any Internet Marketing plan. Visit our section about Internet Marketing to determine if ‘Social’ should be part of your companies internet marketing strategy.

Learn more about our Search Engine Optimization process.
 

Top 10 Search Engine Optimization Success Factors

With over 100 Google factors influencing a sites search placement, it is prudent to focus on the most critical first then move on the rest. As you will see, all of Google’s success factors serve to improve the quality of results returned in a search. That is Google’s purpose, our purpose, and it should be yours.

Here are the ten most critical Search Engine Optimization success factors. If you’re interested in our help you achieve Google search success, fill out our Request for Consultation Form.

1 seo
Content That Targets User Queries
Being found is the heart of SEO. Yes, it starts with keywords, but unless you know how to choose & use the ones you can compete with you are wasting your time. SEO allows you to deliver precisely the content a prospect is searching for, at precisely the moment they search for it.

2 seo
Crawability & Accessibility
Search engines “crawl” your pages to determine what your website is about. Our website audits reveal technical crawling and accessibility issues, which can be both the biggest SEO challenge and biggest opportunity. Our website audits are used to improve accessibility and create a competitive advantage.

2 seo
Quality Links
Links from external sites are like votes. These links prove trust and relevancy, as long as the links are from quality sites that are relevant to your business. Internal linking is part of site architecture that contributes to ease of navigation for people as well as search indexing.

2 seo
Satisfy User Intent
It’s not enough to create targeted content with keywords and phrases. You need to prove to Google that your content provides the user with the most satisfying answer they want to find. With the best search results and search experience, visitors will have no excuse to hit the back button.

2 seo
Creat Unique/Original Content
The uniqueness of content might mean great design & graphics to people - but the only thing search engines can understand are words. However, to the search engine, uniqueness means Original. They recognize when content is plagiarized and will penalize sites that use text taken from another website.

2 seo
Build Authority & Trust
Does your website represent Expertise, Authoritativeness, and Trustworthiness (EAT)? That’s what users and Google wants. We help companies produce trustworthy original content and create a marketing strategy that will build a positive reputation online.

2 seo
Create Fresh Content
We like to call blog posts “spider bait.” They are the easiest way to demonstrate expertise while adding fresh content. Search engines respond to new content by indexing the site. The more a site is indexed the closer it will get to a higher search results position. Any web platform can quickly become irrelevant if they’re rarely updated.

2 seo
Click-through Rate
Google presents its results to get clicked. When a page doesn’t produce clicks, it gets demoted. Improving your CTR will create more traffic and more potential opportunities for engagement. As an SEO, we know we can raise CTR with well-crafted title tags, meta descriptions, structured data markup, and great original copy.

9 seo
Site Speed
Google has confirmed speed is a ranking factor. Slow-loading pages bring the wrath of both users and search engines. Speed is especially critical on mobile.
Fortunately, we have free tools that can audit speed performance. These audits will score your page and provide actionable steps for improvement.

10 seo
Site Speed

Google has confirmed speed is a ranking factor. Slow-loading pages bring the wrath of both users and search engines. Speed is especially critical on mobile.
Fortunately, we have free tools that can audit speed performance. These audits will score your page and provide actionable steps for improvement.

We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.

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