What is search engine optimization?
Simply put, it is a process for preparing a website to be recognized by search engines as having the most relevant answers to specific search queries (people use keyword phrases in their search). The job of search engines is to provide the best information to people. Your information has to pass through robots (or spiders) who scan it using a complex formula of computer-based rules to determine what your page is about. Our job is to make things easy for the robots to meet their ‘good content’ criteria that will give you better page placement then your competition.
An Imagine, Inc. customized keyword strategy produces a competitive advantage in search engine results placement.
On-site Search Engine Optimization (SEO) & Off-site SEO
On-site SEO and off-site SEO are the two primary types of search engine optimization:
• On-site SEO is optimization within the text on the page and in the structure of the site.
• Off-site SEO is optimizing the rest of your web presence in social media, blogging, directories, etc. The Off-site SEO is the primary vehicle for driving traffic to your website. Social media platforms have become an influencing factor in search engine results placement (SERP) and should be part of any Internet Marketing plan. Visit our section about Internet Marketing to determine if ‘Social’ should be part of your companies internet marketing strategy.
Learn more about our Search Engine Optimization process.
