How do you make a distinction between one system/software reseller and another? Harness the power of Mother Nature! We took pure, dramatic colors, appealing shapes and fresh copy to separate Champion from the bunch.

The fruits of our labor resulted in a series of ads, a calendar and a 5-piece direct mail campaign defining each segment of Champion’s business. We even incorporated a citrus-scented scratch and sniff patch on the cover of the corporate brochure.

When all was said and done, the reader really could compare apples to oranges.

The Role of the Creative Team

Our clients range from medium to large and their marketing departments vary from one or two people to none at all. In all cases we play a pivotal role in making the client accessible to their audience. Our creative team takes an active positioning role as communicators. Not that we're creating anything new, but that we're making clear what the message is.

We first need to understand what our client is trying to say. This requires listening and spending a lot of time with the client to get a great deal of information and make sure our creative communication is right. We help clients focus their attention by asking questions and suggesting alternatives. By providing a number of bright alternatives our client will grab the creative solution that's truly appropriate.

Focusing our clients attention is critical. While they may crave effective communication, some seem to have only the vaguest notion as to what it is they want to communicate. We've all heard the buzz words “high-tech” or “innovative”, that usually means they don't know where they're going or how to get there. Our strength is in recognizing this vacuum and taking the lead in the process of determining the message.

Most often our clients have a great sense of the image they want to communicate and the market they want to reach but they don't know how to do it. A case in point is Becker & Poliakoff, a law firm that wanted to focus on the strengths of their people. See the case study of of our solutions here.

We excel in analyzing our client's product or service, distilling the competitive advantage and capturing the audience with an effective message. We consistently work toward achieving the best possible marketing solutions in a variety of mediums including advertising, packaging, print and web design. Years of proven success helps us take your project from concept through completion with the highest standard of quality and value.

Call us at 954.267.7066 to see how our creative team can apply these same standards to your next Internet Marketing campaign. Remember, Imagine, Inc. has been creating Web content since its inception.