A video marketing content strategy needs to be at the top of every marketing plan.

In 2015 Video went mainstream for B2B marketers. Video switched from a nice-to-have to an absolute must. According to the author of “The Power of Visual Storytelling”, Ekaterina Walter, the brain processes visuals 600,000 times faster than text. The bottom line is if you can communicate your message through a video, do it.

A video is not just a consumer medium. The following stats appeared in Forbes:
• 65% of executives have visited a vendors site after watching a video
• 59% of senior executives prefer to watch video over reading text
The chart at left shows how CXOs see the value of work-related video content.

Other stats that make the case for video content:

  • 96% of US adults said product videos influenced in their purchase decisions
  • 73% said they are more likely to make a purchase after watching an online video that explains the product or service
  • 57 percent of online shoppers said they are less likely to return a purchase after viewing the product explained with a video.
  • Videos posted on Facebook are shared TWICE as often as written or
    image based content
  • YouTube now reaches more US adults ages 18-34 than ANY cable network
  • Search engines are already favouring video in their results
  • VIDEO is now the primary way people want to learn, shop, and interact online.

Videos engage, educate and convert. Marketers who use video are growing revenue 49% faster than those who don’t. Visual content is the most consumable form of information because they are engaging. When done right, visual content can communicate complex information quickly. (See the HOW below)

Facebook is a testimony to the value of video in marketing.    

In the Summer of 2016 Facebook expanded their video capability to compete with YouTube. This expansion is not just for engagement, but to cash in on a lucrative advertising market. Facebook is paying $50 million to 140 media companies and celebrities to create content for its live streaming service. They will pay for this content until they can figure out a more concrete plan to compensate creators.

Facebook advertising has been an affordable, broad reach; now marketers are encouraged to make social media video content for better consumer engagement.

If you’re ready to get onboard with video, call us now at 954.257.7066 and let us help you get your video to market easily and quickly.

We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.

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