The benefits of social media marketing include:
- Improved Website search engine results position
- Branding and improved brand awareness
- Word-of-mouth advertising
- Increased customer loyalty and trust
- Improved audience reach and influence
- Drives traffic to Website
- Lead generation opportunities
Imagine, Inc. is not a social media agency. Instead, we provide strategic planning and content creation that will help you build a strong social media presence. If you need help with implementation one of our trusted social media agencies is available.
As Social Marketing advisors we work with you to chart a successful social media marketing strategy by mapping out these 6 areas:
- Goals-without a clear sense of what you want to achieve you can't execute social media program you will just be posting or tweeting without generating business results.
- Where's your audience and what is the nature of their social platform? Each social network speaks to a different audience in a unique way. We’ll help you segment the audiences, objectives and metrics for each of your social channels.
- Create a Strategy (always after goals, not before) then determine the Tactics.
- Assign Implementation. Determine who will be doing the execution? Will this be one staff person or team or do you need a social media agency?
- How will you measure your success? These need to be metrics tied to your goals. If your company has a small budget, awareness and engagement can be measured by social shares, website traffic and time on site. If you are using lead generation tactics, your lead nurturing followup can produce qualifiable results and sales.
- Once this plan is in place here’s where we can help make it happen.
We audit the entirety of your current content efforts, including:
- Personas - buyer personas (which we described on our page about Creating Content) will provide a good guide to where (and how) you should be socially active, what questions to ask and what resources to offer them.
- Topics and themes with editorial calendars - a monthly posting calendar reduces stress and keeps your social marketing campaign on track.
- Content creation and integration - repurpose your existing marketing materials and create new ones to fill any gaps.
- Content distribution - evaluate and recommend paid media opportunities.
If this is your first step into social marketing we’ll identify who you want to reach and where and then help you reach your target audience by providing you with tools, insights and content that will boost your profile.
Three things that companies can do to influence a consumer’s perception of their brands on the web?
1. Create fantastically useful content.
2. Listen and respond authentically to social media conversations.
3. Provide the best user experience possible when someone visits your website.
If it seems like we've said these things before, we have. Social is an integral part of internet/inbound marketing and requires the application of the same standards and practices.
As you might have guessed Social participation requires time, resources and expertise. The team at Imagine, Inc. is a resource you can tap into for any amount of marketing support you need. Call us at 954-257-7066 to get started.
If you’re ready for indepth information, review our resources at left then call us at 954.257.7066 and we will guide you moving forward.
