What is Content Marketing?

Content is Everything
Content is central to the success of your internet marketing strategy. It is the written word as well as imagery. Content is what generates awareness, creates interest, and helps buyers make a purchase decision. Content is the text on a website page; in social media conversations and blog posts and all the useful, lead-generating-resources we offer our visitors to download.

O-k, if you get the picture and don’t want to read more, get our Free Content Creation Consult. Send our contact form request and we’ll get back to you within 24 hours, or if you’re in a hurry just text us at 954-257-7066. We love sharing this easy and understandable process.

Content Marketing is a Path-to-purchase 
It is the creation and distribution of materials that pull prospects through the buying cycle. To this end you have to offer valuable content resources that will appeal to each stage. We go into detail in our section about Lead Generation.

All content has to pass this criteria:
    • Useful, informative and/or problem solving
    • Engaging and original
    • Optimized
If your content passes the first two it will be sharable and extend your reach. If your content is interesting, useful and subtly encourages a purchase, you scored.

Learn how to create the right content for your audience.