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blogging grinder w iconsWhat is Blog Marketing?

Although blogging falls under the category of social media, we have given it a page all it’s own because a business blog is likely one of the most reliable and effective platforms to market your business.

You have probably caught on by now that content creation is a very necessary function of successful internet marketing. People don’t care about products and services; they care about themselves. A successful blog has relevant content that inspires, educates, entertains and solves problems - this is what brings people to your blog and encourages them to return.

The benefits of business blogging include:

  • Demonstrate your expertise by offering solutions (not by tooting your own horn).
  • Demonstrate thought leadership.
  • Build a brand and your web presence.
  • Build relationships by posting and commenting.
  • Commenting on other blogs is a proven strategy for attracting visitors.
  • Drive traffic to your website and your link generating offers.
  • Put link generating offers on your blog.
  • Ongoing fresh content is spider bait (spiders are an old term for search engine robots) that results in more indexed pages.
  • Factors heavily in your websites search engine results position (SERP).

Chris Brogan, one of the top bloggers in the world, wrote “Every time you post, you build an opportunity. It might be for making business. It might be for sharing thought leadership. It might be the chance to build some new relationships. Mechanically, it might just be another attempt to gain better organic ranking from Google. But each post is an opportunity.”

Instead of telling you how to blog we'd like to share the research that shows why business blogging is good marketing:

• 55% more visitors
• 97% more inbound links
• 434% more indexed pages
• B2B marketers who use blogs generate 67% more leads per month than those who do not
• Blog links can be added almost anywhere – from an email signature to social media outlets, informing people of a new blog post generates website traffic
• Internet users in the US spend 3x more time on blogs than they do on email
• Blogging gives your company a dynamic personality and voice, which attracts more traffic than a static website
• Blogs that include free resources increase links and get readers to subscribe, increasing repeat visits and attracting new followers
• 77% of Internet users read blogs

Creating a stream of content to keep a blog fresh might seem daunting. The internet marketing strategy we create for every client will include a blog content calendar with topics based on your company strengths/objectives and your market audience. Our Guide to Easy Blog Posts describes 16 tactics for social marketing. The guide will get you started. There are three types of content to draw upon:

• Create original useful information
• Aggregate existing news worthy information
• Curate other authors content

All of these content types have best practices and ethical standards you can read on our Content Ethics page.

The team at Imagine, Inc. can guide your company through the business blogging basics and then teach advanced blogging tactics that will grow your blog’s reach which can generate even better marketing results. Of course, we can create, write and manage your blog for you to any degree. Call us at 954.257.7066 today and let us help you create blog magnets.

We work with companies to develop a powerful online marketing presence so they can attract the perfect customers.

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