The criteria that guide our website design.
Before we begin, you need to be clear about your branding, messaging, and your unique value proposition. This clarity will provide consistency across the entire website. A new visitor should immediately understand what you do, how it relates to them, and why they should stay on your site — all in their language, not corporate speak.
Easy navigation offer visitors clear and limited choices. If they can't find their way around easily, they will leave quickly.
Describe your target audience. Clearly define what their needs are to determine the solutions you can offer them. Our guide for charting buyer personas will help with this process.
Inventory your assets. Assets are brochures and all the written marketing materials your company uses. These will be repurposed for content on your web pages and digital resources you can offer visitors.
Create engaging content. Content is more than just the written word. Using many different forms of content will create an engaging content-rich experience. The longer you can keep a visitor on your site the more likely you will turn them into a lead.
Include a call-to-action on every page. Visitors need guidance with clear instructions what to do next. The CTA is an offer of useful materials a visitor can download. These materials further engage prospects with your brand. These branded resources are potential opportunities for conversion:
• Ebooks and white-papers
• Case studies
• Contests
• Promotions
• Email newsletter subscription
• Free trial
• Consultation / demonstration / etc.
These branded materials are opportunities to display your ability to solve the visitor's problem. Your company will more likely be remembered, and they might come back for another look. These are an important part of lead generation. An added benefit of useful and engaging offers is they will be shareable and extend your reach.
Optimize for search using Google best practices.
Create an on-going content strategy. Google rewards fresh, original content. The more content you have, the more visitors you will have. And that translates into growing your business faster. In our audits, we have found that a 50-page website will beat a 10-page website 99% of the time. And a 100-page website is even better. Additionally a constant flow of fresh content is what makes the difference. Building a schedule to add more content to your website over time will increase your SERP (search engine results placement).
Wow, in all those words I did not mention layout or any design terms. I hope you figured out it is not just about how your site looks, but rather how it works. But we love design, and we develop every website in collaboration with our client. The end product is a reflection of their taste and brand image. Yep, it is a team effort as is all our work.
Do you need a new brand image or an image refresh? If so, visit our Marketing Creative pages to see the branding we have created for other companies.
If you are ready to start your first website design project or need a website redesign, the team at Imagine, Inc. can get you on track quickly. Call us at 954.257.7066 to get started now. For a quick overview of how to achieve website success download our 21 Tips to Website Design Success.
