Should Digital Advertising be included in your marketing strategy?
There are two kinds of internet advertising — paid & earned. Both cost money, but the difference is that paid advertising might bring a quick fix, but earned advertising will build a brand, an audience, and an empire. With paid digital advertising like Google ad words, once you stop paying, you lose your visibility. Earned advertising is built with organic optimization, social media, and blog marketing. Organic SEO and internet marketing take time, but everything you create will always be on the internet, working for you forever.
Digital Advertising and Internet Marketing
An organic internet marketing strategy might include any combination of advertising tactics. For instance, paid advertising might be used initially while organic marketing is gaining traction. Any of the many advertising options could be used to strengthen an organic marketing campaign.
Each of these digital advertising methods has advantages and can be used strategically to achieve specific marketing goals, whether brand awareness, lead generation, conversions, or customer retention. We help clients understand their target audience and choose the most suitable advertising channels.
Following is an overview of the most common paid advertising options.
Search engine advertising, or Pay-Per-Click (PPC) advertising, involves placing ads at the top of search engine results pages (SERPs) when users search for specific keywords. Advertisers bid on keywords and pay a fee whenever someone clicks on their ad. Google Ads and Bing Ads are two popular search engine advertising platforms.
Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer paid advertising options. Advertisers can target specific demographics, interests, behaviors, and locations. Different ad format choices include images, videos, carousels, and more. Visit our Social Media Marketing page for details about advertising on these channels.
Display advertising involves placing ads on websites or apps that are part of a network of partner sites. These ads can take various forms, including banner ads, pop-up ads, and native ads. Advertisers can use display advertising platforms like Google Display Network or AdRoll to target specific audiences based on demographics, interests, and behaviors.
Video ads are commercials or promotional messages displayed before, during, or after online video content. Video advertising can be run on platforms like YouTube, social media, and various streaming services. Video Advertising is an engaging way to reach potential customers and convey brand messages effectively.
Influencer Advertising leverages the popularity and influence of individuals with a large and engaged following on social media. Advertisers can choose influencers based on their niche, audience size, and engagement rates and negotiate payment terms directly with them.
Native ads are designed to match the form and function of the content in which they appear. They blend seamlessly with the surrounding content and provide a less intrusive advertising experience. Native ads can be found on mobile apps, social media platforms, and websites like BuzzFeed, Taboola, and Outbrain.
A companies budget will be a factor in choosing to add digital advertising to their internet marketing mix. Then the type of product or service will determine the choice of advertising channels. We help our clients evaluate these factors and to determine how they fit into the company marketing strategy. Once these choice are made our team prepares needed content to fit the advertising platform.
Discover if digital advertising should be part of your internet marketing strategy with guidance from the team at Imagine, Inc. Call us now to 954.257.7066, and we’ll help you create the advertising strategy that works for your company. If you prefer, schedule a day and time using the contact form and we’ll call you.
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