A strategy is a systematic plan of action to achieve the desired result. It is the way you approach a long-term goal. In comparison, a tactic is how you carry out the small steps. Your Strategy will mostly remain unchanged until you reach your goal. It's the...

Your business plan and marketing strategy should be reviewed every year. Often, marketing failure results from no marketing plan. If your company's weakness is needing more planning, download our Marketing Plan Workbook to help you create one. If you have a...