Internet Marketing Articles

Measure What Matters

Exploring 26 Measurement Definitions Every Internet Marketer Should Know. What measuring formulas will work for your company's marketing efforts? Consider our title, "Measure What Matters." Different company goals should use appropriate measuring tools to determine...

Strategy vs. Tactics

A strategy is a systematic plan of action to achieve the desired result. It is the way you approach a long-term goal. In comparison, a tactic is how you carry out the small steps. Your Strategy will mostly remain unchanged until you reach your goal. It's the...

Rescue Your Social Marketing

Your business plan and marketing strategy should be reviewed every year. Often, marketing failure results from no marketing plan. If your company's weakness is needing more planning, download our Marketing Plan Workbook to help you create one. If you have a...

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