Content Marketing Articles

Measure What Matters

Exploring 26 Measurement Definitions Every Internet Marketer Should Know. What measuring formulas will work for your company's marketing efforts? Consider our title, "Measure What Matters." Different company goals should use appropriate measuring tools to determine...

Top 6 Content Marketing Trends for 2024

Content marketing continues to evolve, influenced by shifting consumer habits, technological developments, and a focus on genuine interaction. These changes are significant for business-to-business (B2B) marketers, who must keep ahead of the curve to compete in the...

It’s the ‘Re’ Time of Year.

Need it be said? December is the time of year for remembering and reflection. My end-of-the-year post probably reads like so many others, but then I can’t escape the meanings of the moment. So, without going into detail, here is some fun around the ‘Re’ meanings. I...

Workflow Documentation to the Rescue

This article will help you manage people with different roles, responsibilities, and objectives toward a common goal of finishing a project together. Workflow Documentation provides a structure and checklist for small businesses and solo business owners to keep...

How Will You Tell Your Story?

  I immediately think of storytelling as the written word probably because words have always been a major part of my work as a marketing creative. I love talented wordsmith marketing copy, perfect DIY copy and great history. Although I’m not fond of fiction, I...

Is Your Content CRAP?

Are You Contributing To The Deluge of Content CRAP? Years ago, the phrase “Content Marketing” was coined along with the phrase “Content is King.” Content includes words, videos, and images. As an internet marketing company, we’re concerned that much of it is just...

Content Ethics

Content Creation Best Practices There are three types of content to draw upon for Social Media Marketing and Content Marketing: 1) Create original, useful information 2) Aggregate existing newsworthy information 3) Curate other authors content Creating Original...

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