Content Marketing Articles
You've likely seen this graphic before. It's a meme that has inspired dozens of stories, from website design to an article about NHL power rankings. The original illustrator was lost in an exact match Google search that went on for pages. There is even a petition...
Exploring 26 Measurement Definitions Every Internet Marketer Should Know. What measuring formulas will work for your company's marketing efforts? Consider our title, "Measure What Matters." Different company goals should use appropriate measuring tools to determine...
How a One-Page Content Marketing Strategy Can Revolutionize Your Brand. Documentation is critical to the success of any marketing strategy, especially a content marketing strategy. Studies indicate that creating a documented content marketing strategy sets apart...
I'm on a mission to rescue websites from the purgatory of bad design, or what I call the disease of 'Good Enough.' As an experienced website designer and internet marketer, my pet peeve is a website design that is 'good enough.' You might put my concern aside as...
Repurposing content is one of my favorite topics because it expands the value and reach of quality content. Still, I wanted to bring more to this post than why and how to repurpose content. With that in mind, I went down the rabbit hole of research. I was pleased...
Content marketing continues to evolve, influenced by shifting consumer habits, technological developments, and a focus on genuine interaction. These changes are significant for business-to-business (B2B) marketers, who must keep ahead of the curve to compete in the...
Need it be said? December is the time of year for remembering and reflection. My end-of-the-year post probably reads like so many others, but then I can’t escape the meanings of the moment. So, without going into detail, here is some fun around the ‘Re’ meanings. I...
This article will help you manage people with different roles, responsibilities, and objectives toward a common goal of finishing a project together. Workflow Documentation provides a structure and checklist for small businesses and solo business owners to keep...
I immediately think of storytelling as the written word probably because words have always been a major part of my work as a marketing creative. I love talented wordsmith marketing copy, perfect DIY copy and great history. Although I’m not fond of fiction, I...
Are You Contributing To The Deluge of Content CRAP? Years ago, the phrase “Content Marketing” was coined along with the phrase “Content is King.” Content includes words, videos, and images. As an internet marketing company, we’re concerned that much of it is just...
